Today, I’m beyond thrilled to be welcoming Sunday Times Best Seller, Heidi Swain to the blog! Not only is Heidi an inspiration of mine, she’s also a lovely person! I hope you’re all as excited as me to read her answers!


Tell me a bit about you and your latest work.

My name is Heidi Swain and I write commercial fiction for Simon and Schuster. I have written 8 books in the last 4 years, the 7th being my current release, Snowflakes and Cinnamon Swirls at The Winter Wonderland. This festive title is the second set at Wynthorpe Hall on the outskirts of Wynbridge. It follows what happens to Hayley, the hall housekeeper and a new arrival Gabe, as they come to terms with their pasts and prepare for Christmas at the hall.

Describe yourself in 3 words.

Friendly, talkative, approachable

What are your top 3 tips for aspiring writers?

Don’t procrastinate – if you wait for what you think will be the right time to write you’ll never do it.

Find out how other authors plot, plan and edit by all means, but have confidence in your own methods and routines. There is no right or wrong way only your own way.

Read widely

Are you a panster or plotter?

I’m nearer the plotter end of the scale. I always have a synopsis to work from. I know my beginning, middle and end, but should the characters decide they have other ideas then I’m (mostly) happy to go along with them. A story only comes to life when you begin to tell it and I’m happy to accommodate that life force as I up the word count.

What does success look like to you?

When I was first published, I would have said seeing my titles on bookshelves and more recently I would have put discovering I had become a Sunday Times Bestseller right up there and I still do, but success has become more personal for me now.

Every week I receive messages and mails from wonderful readers telling me how reading my books has inspired them to do something new or how a particular storyline has influenced a choice or helped them come to terms with a difficult time in their lives. It’s an honour and a privilege to be a part of my readers lives and knowing that my words have had an impact on them feels like success to me.

How do you choose your character names?

Sometimes a character will rock up with their name already decided but sometimes I have to match one from my long and varied list. Baby name websites are great if I’m stuck and if I’ve had a job deciding on a name then I’ll let the character wear it for a while so we can decide if it’s the right fit together. I know that sounds a bit bonkers but that’s how it works.

Do you ever Google yourself?

No, but I’m tempted to now!

What do you do when you get stuck with your writing?

I haven’t got time to get stuck so I just don’t allow that to happen – or I haven’t so far! Being on such a tight schedule means I have to power through. I never end a writing session without knowing what I’ll be writing the next day – quite often I’ll type the first line or two – and I spend the rest of the day mulling over what happens next. I often describe is as a film playing out in my head which I then sit and write.

How long does it take you to write a book?

I currently publish two books a year but writing a book takes longer than six months. Sometimes I might live with an idea for a year or more before deciding if it really could be something. The physical act of writing a first draft in 10 or 12 weeks might sound straightforward but the plot will have been brewing for far longer. Once that raw draft is captured it is then sculpted into the story I actually want to tell through the magic of editing. Conception to completion is a moveable feast if you take into account the months of ‘thinking time’ but that aside I would say around the 9 month mark once the words are pouring. Quite a fitting time span for the birth of a book!

What do you find hardest/easiest about writing?

I really struggle with titles. I’m very strict about making sure that what’s on the cover of my books matches the content – words and images – and that has meant for some extremely lengthy conversations with my agent and publisher! Fortunately, we’re a great team and we always get there in the end.

Once I’ve lived with a synopsis for a while and I’ve got everything straight in my head I can write a first draft fairly comfortably. I wouldn’t go as far as to say it’s easy but it’s easier than some other parts of the process!

Describe your writing process in 3 words.

Organised, exciting, consuming

Do you prefer pen and paper, or is everything on the computer?

When I was working as a teaching assistant and writing a first draft, I would write longhand for an hour before work, then sit in my car at lunchtime for another forty minutes or so before typing everything up in the evening. Now I’m writing fulltime I tend to go straight to the keyboard. That said, I’m happy to write either way and often find that longhand requires less editing. The act of writing on paper gives my brain time to process whereas typing is speedier but less refined.

Who’s your favourite author and why?

An impossible question to answer, but I do have a great fondness for Dame (as I call her) Milly Johnson and not only because of her witty and relatable books. Milly is such a wonderful people person. She’s incredibly generous with her time, committed to so many great causes and always on hand with words of wisdom. I’m lucky enough to share the same publisher and call her my friend. Everyone needs a little* Milly in their lives. *no pun intended – I’m as short as she is!

What’s your favourite book?

Another tricky question. I have plenty of favourite books (plural), but picking one… I guess the fairest thing to do would be to select the one I read every single year and, although it’s a short one, its still a firm favourite – A Christmas Carol by Charles Dickens. I have a few copies of this and I love them all. I always begin reading the tale December 1st and depending on what else is in the #tbr if I can, I’ll read it again closer to the big day.

How do you relax?

I daresay this will come as absolutely no surprise but reading is my greatest source of relaxation. I also attend a Pilates class once a week and that’s great for clearing my head as well as sorting out my alignment.


And now for some silly questions just for fun…

Tea or coffee?


Beer or wine?


Chips or curly fries?


Puppies or kittens?


Summer or winter?



After calling off her engagement, Hayley, the Wynthorpe Hall housekeeper, wants nothing more than to return to her no-strings fun-loving self, avoiding any chance of future heartbreak. Little does she know, Wynbridge’s latest arrival is about to throw her plan entirely off course . . .

Moving into Wynthorpe Hall to escape the town’s gossip, Hayley finds herself immersed in the eccentric Connelly family’s festive activities as they plan to host their first ever Winter Wonderland. But Hayley isn’t the only new resident at the hall. Gabe, a friend of the Connelly’s son Jamie, has also taken up residence, moving into Gatekeeper’s Cottage, and he quickly makes an impression on Wynbridge’s reformed good-girl.

As preparations commence for the biggest event of the season, the pair find themselves drawn ever closer to one another, but unbeknownst to Hayley, Gabe, too, has a reason for turning his back on love, one that seems intent on keeping them apart.

Under the starry winter skies, will Gabe convince Hayley to open her heart again once more? And in doing so, will he convince himself?


Although passionate about writing from an early age, Heidi Swain gained a degree in Literature, flirted briefly with a newspaper career, married and had two children before she plucked up the courage to join a creative writing class and take her literary ambitions seriously.

A lover of Galaxy bars, vintage paraphernalia and the odd bottle of fizz, she now writes feel good fiction with heart for Simon and Schuster.

Her debut novel, The Chery Tree Café was published in July 2015 and since then she has had a further six books published, becoming a Sunday Times Bestseller in 2017. She is currently celebrating the release of her 2018 Winter book, Snowflakes and Cinnamon Swirls at the Winter Wonderland while working on her Summer 2019 title.

Heidi is represented by Amanda Preston and lives in Norfolk with her wonderful family and a mischievous cat called Storm.






Amazon: Snowflakes and Cinnamon Swirls


If you haven’t read Snowflakes and Cinnamon Swirls yet, then you definitely should!